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SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes

SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes

The mortgage nightmare has become somewhat of a poster child for the benefits of omnichannel banking — being able to switch among various channels to pick up with incomplete applications.

The bank’s streamlined, user-friendly digital mortgage application delivers a smoother process to consumers who crave time savings. Moving is one of life’s most stressful life events. Part of that process is getting a new mortgage. The old approach was an endless paper chase, where the same information often needed to be submitted multiple times. It was an extremely inefficient and time-consuming ordeal. Even as some loan application processes became […]

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